Good Morning
Yes, it’s back to school time! This is the time of year that as business owners we get all those phone call and letters asking us to purchase “ads” in all kinds of school publications, like the football program.
You have two choices when you purchase “ad space.” You can count it as a donation (even though it’s recorded as a marketing or advertising expense) or you can use it as a way to get some more customers.
If you want customers from your ad, try some of these techniques that are used in high response ads:
- Have a headline that attracts attention.
- Use a testimonial (third party endorsement).
- Make an offer.
- Have a strong call to action and tell them what the next step to take is.
- Use a QR code that goes to a mobile site where they can sign up for more information and/or get a coupon.
The more of these techniques you can incorporate into your ad the more successful it will be.
Till Next Week –
Remember – Great Things Happen, But You Have To Take Action, NOW!
Philip Freedman
Doctor of Customer Retention
P.S. Need more ideas on how to make your ads more responsive? Just contact me at TFC@TheFreedmanCompany.com.
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