Likes, Clicks and Eyeballs

Good Day

I want to thank everyone who sent me the number of contacts they have in their database. I hope you all got the email marketing calendar I sent to you (by email). If you did not get it, please let me know. One page has the best days and dates to send out B2B emails, and the other page has the best days and dates for B2C emails. I hope it will help you get your emails read and increase your sales.

Internet people (web, social, email medium) like to trot out their number of clicks, eyeballs, opens and likes when showing off their services and what they sell. The last time I looked, you can’t use clicks, eyeballs, opens and likes to pay your vendors or put food on the table. Sales are the only way I know to pay my bills. What about you?

Media causes sales in only two proven measurable and manageable ways: one, by driving people to the phone, online order form and placing an order or walking through a door to buy in person. Two, by creating a lead – someone who is interested in a product or service and has expressed interest in more information, is willing to give up their personal information for it and can be followed-up with. There are no other ways, period.

When you’re buying media to make sales (yes, there are other reasons to buy media, which I will go over at a later date) make sure of what it’s going to do. Don’t be fooled by anyone who tells you differently. If the media cannot show you how it can make a sale for you, then don’t buy it. Remember the old saying: Money talks, B.S. walks!

Until next week,