Good Morning
No one really likes doing cold calling, whether in person (door knocking) or on the phone (dialing for dollars). OK, I have met a few people over the past 20 years who like it, but I’ll write about them at a later date.
So, why do most business people and their sales staff do it?
Let’s go with the assumption that they do not know a better way and this is what they have read or been taught by “old timers.”
But there is a better way.
- Develop a profile of your best customers.
- Get a list of prospects that match your best customers.
- Before you call or knock on their door, warm them up to you and your business first.
Send them your printed newsletter, maybe with a cover letter that explains that they were recommended for a subscription. Also put them on your mailing list. Develop a special multi-step campaign using trip wires, special offers and information to warm them and get them to know you. Remember, people do business with people they know, like and trust.
Be a welcome guest instead of an unwelcome pest.
Need more customers? Then just give me a call at 817-282-0443 or email me at Phil@TheFreedmanCompany.com and we can get together.
Till next week
Great Things Happen, But You Have To Take Action, NOW!
Philip Freedman
Doctor of Customer Retention
P.S. Reach the right customers with 3 full-color jumbo postcards mailed within 45 days including list, printing and postage for only $1.57 per card. Call 817-282-0443 or reply to this email for details.
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