July 23, 2024

How To Make Your Web Site A Marketing Machine For Your Business

Good Morning
Last week I gave you the critical questions that your website needs to answer. I got the questions (I reworked them to fit your business) from my good friend Lisa Weber, RDH (Registered Dental Hygienist) and dental coach who is known as the $600KRDH (www.The600kRDH.com).
This week I will go over the answers to the questions.
Who are you? This should be fairly obvious, but many sites do not list the company name, logo or tag line. Some websites have photos and a lot of times the photos make it harder to figure what the compay does. If you use photos, make sure they show what your company does.
Where are you located? If you are a brick and mortar you should have your address at the top of the page so not only can people find you, but so can Google. This is important because it will tie into local SEO and Google+. If you’re not brick and mortar, have your phone number at the top so it’s easy for people to call you.
Are you for real? The Internet is full of scams. To help prove that you’re not a scam artist, include Google+ Local map and photos of the front of your business and photos of your staff.
How big or small is your business? Are you the right provider for me?  By talking directly to your visitor, you can address these issues. Make sure that they feel that their questions and concerns are being answered. Also highlight the benefits of your company that speak to your ideal target customer.

Why should I trust you? What do other businesses like me think about you? The easiest way is to use reviews and testimonials. The best testimonials are video ones (Google loves videos). Testimonials provide social proof.

What makes you the best choice? What makes you different from other providers? Don’t be humble. Highlight things like your education, awards and certifications and your expertise. What makes you and your company unique. What have you done or are doing that others do not? Put your personality on your website.

If people come to you, what does your business look like? What do you and your staff look like? The photos of your business and you and your staff from above can do double duty here.

Can I find your contact information and location easily?  Don’t make people hunt for the information; put your contact information on the front page. In fact, put it up at the top so people can see it as soon as the page comes up.

Next week I’ll talk about the answers to the rest of the questions and how and why you need to capture visitors’ information.
Till Next Week –

 Remember – Great Things Happen, But You Have To Take Action, NOW!

Phil

PS. Contact me for a FREE web site analysis.

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