I hope that everyone had a great Memorial Day weekend and that you took time out to remember what the day was all about. My friend Tyler Brown, owner of Fusion Under Glass Catering, really understood the meaning. Ask him how he got the blister and it wasn’t by cooking food, maybe he was cooking!
The Memorial Day weekend marks the start of summer. It’s also very close to the halfway point in the year. NOW is the time to look and see if your sales projections match up with reality. OK, stop laughing. Again now is the time to really put in place a marketing plan that can get you more sales.
You have one month before we start the second half. Look over your books and see how many new customers you got in. How much did they spend? How much did you spend on all your marketing from the first of the year to today? Divide that amount by the number of new customers and that is how much you spent per new customer. Using that number as a base, you can put together a workable marketing plan to maybe double or triple the number of customers that you can get in the door.
Most of the time we are spending our dollars on the wrong thing. I’m still paying on Yellow Page ads (in the printed book) that have not brought in one call in at least the last 6 months. Let me tell you this: You really have to read and follow the fine print to cancel their contact; if you don’t, it rolls over.
Are you using your dollars where they will do the most good? Are you going after the two most profitable types of customers or are you spending all your money going after the most expensive ones, not the ones who will spend the most or come back again and again?
Need help getting started? Call me!
Coming Soon!
I’ll finally reveal a simple, money-making marketing system – that big businesses use to create financial stability, sustainability and freedom for your business once and for all in my special report. Stay tuned….
The next meeting of “My Marketing Group” will meet on June 25th.
The topic will be, 10 Ways to Increase Your Referrals By 10 Per Month Guaranteed! The meeting is at Panera Bread, 1804 Precinct Line Rd., Hurst from 11:30 am -1 pm. It is free to attend.
Open menu. We meet in the meeting room at the back, straight back from the main entrance. Seating is limited, so get there early. Don’t miss this chance to learn how to market your business and get more customers. Contact me for more information.
Also, we will close the office for vacation starting mid-day Friday, June 1st and will reopen Monday June 11th.
That’s all for now!
