Businesses have lots of marketing materials and ads out there promoting their business, product and services. It is very important that all the ads and materials be coordinated in look and information. In essence, the same message carried out in all of them directs your customers through your sales funnel.
At times it is very easy to let the ad designers at the Yellow Pages, your printer, ValPack, Ad Pages, your web designer, etc., do the design and messaging of your business. They are after all professionals and know what they are doing, right? Yes they are, but they are working independently from each other and have no idea what others are doing nor do they care.
You either have to do the coordination or you need someone who knows how different media work and how to integrate them for maximum exposure and response to do it for you.
If you need some help contact me at TFC @freedcom.com and by the way visit my web site at www.freedcom.com
