July 18, 2024

I Got A .002% Response Rate, I’m Very Happy and You Would Be Too!

Good Morning  

A few weeks ago I mailed out 889 post card promoting my printing and mailing services. So far I have gotten 2 responses and I’m very happy.

You see, I don’t really care about response rates, and you shouldn’t either. Instead, I got better than a 3.5 to 1 return on investment,so far, and I’ll take that any day.

People get so hung up on response rates, but response rates don’t pay the bills.

Let me back up a bit. After someone receives your mailing piece, views your web page, hears your radio ad or sees any other media, reacts to it and contacts you — that contact is a response. This contact is usually asking for more information. Sometimes it’s a request to never contact them again. Now you have to convert that contact into a sale. Sometimes a high response rate does not equate to a high number of sales or if it does, it does not equal a great Return On Investment.

By focusing on ROI, you get a truer picture of how well your marketing is working.

That’s all for now!


 250 – 8 1/2 x 11 2-sided full-color tri-fold flyers, tabbed, addressed and mailed for only $227, and that includes POSTAGE. So get the word out about your business NOW! Call me at 817-282-0443 or email me at tfc@freedcom.com to get started!

Till next week – Great Things Happen, But You Have To Take Action


The Freedman Co.


  1. Amazing! I am also happy for you. Congratulations. I hope you’ll get more response on the coming days.

    • unknown wrote an interesting post today onAdd tglonochey to the marketing mix | Strawberry Communications Here’s a quick excerptThe Internet is a great tool to master when it comes to marketing a business not only is it available 24 hours a day, seven days a week, but online marketing.

    • Hmm it seems like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I had wiettrn and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to everything. Do you have any tips and hints for rookie blog writers? I’d certainly appreciate it.

  2. I guess that was a good start. Getting a 0.002% is quite promising. And I am happy to know that. Congratulations!

  3. Do you mind if I quote a few of your posts as long as I provide credit and sources
    back to your blog? My blog site is in the very same niche as yours
    and my users would certainly benefit from some of the information you present here.
    Please let me know if this okay with you. Thank you!

  4. Nice post. I learn something new and challenging on sites I stumbleupon on a daily
    basis. It’s always useful to read content from other writers and use
    something from their websites.

  5. Good post! We are linking to this great post on our site.
    Keep up the great writing.