July 17, 2024

Numbers you can use to plan your marketing

Good Morning

I’m back from a few days off. We (Belia and myself) spent a day and half driving to Carlsbad, NM, to see the Caverns. We took the elevator down 750 feet, had lunch and walked around the cavern. It was great, and then we drove home.

 We stayed overnight in Pecos (home of Judge Roy Bean and his saloon), Carlsbad (nothing really to do there) and Big Spring. That’s what I did during my summer vacation.

 Here are some numbers you should keep in mind when you’re planning your marketing. Remember: We are at the halfway point in the year; now’s the time to get going.

 From Direct Marketing Association 2011 Statistical Fact Book;

$504.5 billion in sales driven by non-catalog direct mail in 2011.

Combined, the various Internet channels drove $639 billion in sales.

The breakdown – $309.7 search, $168.1 display, $66.2 other, $63.1 email, $31.9 social.

Google is pushing their services through the use of direct mail. (I got multiple mailings from them.) So I thought I would share some interesting numbers as compiled by Andrew Shafer of Inc. Magazine MDG Advertising: Search Engine Land

How often consumers use Google to find local businesses:

24% never

17% a few times a year

12% once a month

16% two or three times a month

17% every week

14% almost every day

 The sections of a local business’s website that consumers find valuable:

List of prices: 65%

List of services: 55%

Contact information: 43%

The physical address: 42%

Driving directions: 24%

Customer testimonials: 17%

Photographs of the business: 15%

Links to the company’s social media profiles: 5%

 Get the word out about your business and drive sales NOW!

250 full color large size post cards printed and mailed for you for only $149, THAT INCLUDES POSTAGE!

 We will even clean your list for FREE as part of the service! Call or email me NOW! Phil@freedcom.com , 817-282-0443.

Attend the next meeting of “My Marketing Group.” We’ll meet June 25th. Bring someone with you.

 The topic will be, 10 Ways to Increase Your Referrals By 10 Per Month Guaranteed! The meeting is at Panera Bread, 1804 Precinct Line Rd., Hurst from 11:30 am -1 pm. It is free to attend.

 Open menu. We meet in the meeting room at the back, straight back from the main entrance. Seating is limited, so get there early. Don’t miss this chance to learn how to market your business and get more customers. Contact me for more information.

 That’s all for now!

 Till next week – Great Things Happen, But You Have To Take Action


The Freedman Co.