December 27, 2024

Dip Marketing

Good Morning {First Name} We refinanced our home over twelve years ago and it's almost paid for. And as of this moment we have no plans on selling our home or purchasing another. But every three months or so we get a large full color post card from the gentleman who handled the refinancing. We … [Read more...]

Creating Buzz

Good Morning While in my office I have on a radio station that plays music for background noise. It took a few times hearing a commercial for it to sink in and for me to notice it (Major Marketing Point Here). The next time the commercial came on I paid attention. The company, an air … [Read more...]

USP

Good Morning {First Name} Last week I wrote about my attending Dan Kennedy's Magnetic Marketing: From "Annoying Pest" to "Welcome Guest" Challenge and how I made a list of items that I need to get done. The first item was redoing my USP. Well I wrote it up and I would like your input on which … [Read more...]

Get Your Questions Answered

Good Morning Happy New Year! I hope you all had a good holiday season. Now it's back to work, achieving those goals that you have developed during the past few months. And I want to help you accomplish them. What better way to help you than finding out what you need. Once a year I ask you … [Read more...]

Bucks Vs. Dollars

Good Morning When I get home from the office I turn on the television to help me relax. What I'm seeing is a lot of ads for organizations asking people for donations or memberships. (It's that time of year.) I also see it in the mail I get. It seems that a lot of them are asking for just $19 a … [Read more...]

Marketing Help?

Good Morning; I was at one of my clients', dropping off their extra newsletters that we had just mailed out for them. I was talking to one of the owners and their marketing person about them settling in at their new offices. As I left, I realized something: here is a company that was one of … [Read more...]