Good Morning Businesses lose anywhere from 10% to 25% of their customer base each year! The reasons are many and in many cases not the businesses' fault. So it behooves the business owner to always be promoting and attracting new customers as well as working their customer retention plan. But … [Read more...]
Marketing Recipe
Good Morning I grew up in a restaurant. My parents owned and ran restaurants most of their lives. Everything from a deil through a tablecloth restaurant with bar. I mostly bused tables and worked the dishwasher. But over the years I did a little bit of everything except work the bar (I was too … [Read more...]
How To Develop Trust
Good Morning I hope you had a good New Year! You set your goals for 2024 and now you are ready to get at it! (Sure.) We have heard the saying "People do business with people they like, know and trust." Knowing is the easy part; liking might be a bit harder. All you have to do is be a nice … [Read more...]
Schedule Your Marketing Time
Good Morning Every two weeks on Friday I have to pull up the hoses that are attached to the sprinkler to water my garden and backyard lawn automatically, otherwise the lawn crew will not cut the backyard lawn. On Saturday I sit down and do my Monday Morning Motivator; Wednesday evening is when I … [Read more...]
Top Of Marketing
Good Morning I hope that everyone in the U.S. had a Great 4th of July Holiday! I was at a networking lunch where the spotlight speaker Shanda Kohtz of Good Water Good Life did not talk about her business but instead talked about tangible touches. Tangible touches are physical things that you … [Read more...]
Developing an Elevator Speech
Good Morning When I can, I go to a couple of networking/leads groups; I also go to after hours events. At the networking groups everyone is given 30 seconds to introduce themselves, their business and who would be their ideal customer. The 30 seconds is plenty of time if you know what to say and … [Read more...]