August 4, 2021

New Customers

Good Morning,I've written and talked a lot about how you can spend less and make more money by selling more to your existing customer base. I even designed a special program to help businesses sell more to their current and past customers. But this week's tip is not about that.What I hear from … [Read more...]

A Strategic Advantage Over Your Competition

Good Morning ,Most of you know me as someone who is knowledgeable about marketing/promoting small businesses, some know me as just a direct mail/mailing expert and a few as an old guy not up to date with the latest internet trends. Well, people are right on 2 of 3. I do try to stay current (as well … [Read more...]

Who Appreciate You Baby!

Good Morning ,Two weeks ago I had a booth at the HEB Chamber Business Expo. I had a drawing for some prizes, and the winners were Kristie Hanhart of Kristie's Cleaning Service, Joseph Miller of TMT Spa, and Shawndi Purselly of Armstrong Purselley Wealth Management Group. In addition, everyone who … [Read more...]

Customer Retention

Good Morning,Welcome to the final quarter. This is the quarter in which most retailers make most of their sales and go from red to black. Hopefully this year will be no different. So how to make this last quarter better than the others?For the last few months we all have been working hard just to … [Read more...]

Recouping Lost Customers Now & Post Covid-19

Good Morning , Last week as I was writing my tip I was waiting for it to rain, well it did not rain at all. Glad I watered my plants ahead of time!If you have not planned out how your business is going to recover in the wake of the Covid-19 pandemic, then you need to start now and put that plan into … [Read more...]

Great Customer Service

Good Morning,My car is in the shop getting repaired. When I purchased the car in 2016 I also got a 6 year, 100,000 mile bumper to bumper protection plan that included towing. After making an appointment with the dealership I called the auto club to arrange the towing. The women who took my call was … [Read more...]