You Better Know This or Else!

Good Day

Over the years I have talked to a lot of business people. Here are the main questions I ask: Who’s you best customer? How would you identify them? What would indicate that they would be a prospect for you?

Here’s a sample of answers I’ve gotten: Any business owner could use my service. Anyone can be a customer. Anyone who says that they are having problems with____ (fill in the blank).

How many times have you met a person at an event who told you their problems? Now sometimes at a networking event, a person knows me and knows I know a lot of people will ask if I know someone who can solve a problem they have. But not strangers.

What’s the point of all this?

You have to know or profile your customers. You need to be able to answer these questions: Who (in as much detail as possible) are your customers? Where are they? What do they want? What do they love? What drives them crazy? What wakes them up/keeps them up till 3 in the morning? What are their pains? What excites them? What Facebook/LinkedIn groups do they belong to?

When you know more about your customers, it’s easier to promote your business to them, they’ll responded better and you’re not wasting money and time on non customers.

Until next week,