July 18, 2024

Be More Than The Expert

Good Day
People want to do business with the expert or authority. You want to be that person! WHY? One reason is that once you are considered the authority by the customer, the price objection goes away. Another is that you can make good suggestions that they will listen to and might do.
I know a lot of people who are the expert or authority in their field, but someone else is getting all the customers and charging higher prices. Sound familiar? The solution is to also have the audacity to promote the fact that you are the authority even if there are others that you consider “real” experts.
Most people will not promote themselves or their business with audacity. When was the last time you wrote a whitepaper or checklist, produced a podcast or CD? What about being interviewed on radio, TV or print? You can interview someone else if you really  want to be seen as an authority figure. One of the best ways is to write a book, which you can do in a weekend.
The secret is that you have to promote yourself, your business and your belief in yourself more than your competitors promote themselves.
Until next week,
Great Things Happen, But You Have To Take Action, NOW!
Philip Freedman
Your Doctor of Customer Acquisition, Retention and Enhancement