December 18, 2017

Be More Than The Expert

Good Day People want to do business with the expert or authority. You want to be that person! WHY? One reason is that once you are considered the authority by the customer, the price objection goes away. Another is that you can make good suggestions that they will listen to and might do. I know … [Read more...]

Saving Money Because You Collected Information

Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com This week - What to do with all this information For the past few weeks I have written that you are really the chief marketing person for your company whether you like it or … [Read more...]

More About Your Customer

Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com This week - How to find out more about your customer and why they buy from you. The first thing you must do is build a database of your customers. Include not only name and … [Read more...]

Chapter 2 You’re Wasting Money By Not knowing Your Customer

Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com Most businesses have no idea who their customer is or why the customer does business with them. The owner will assume they know as much as they need to know and go on from … [Read more...]

Chapter 1 you and your business

Good Morning In this book I will try to be as honest as possible in exploring different marketing techniques and methods. At times I know that I will make you angry with what I suggest, especial when it goes against what you have been taught and your industry wisdom. If I do make you angry, maybe … [Read more...]

And Now For Something Completely Different

Good Morning Happy New Year and welcome back. Yes, the subject line is from Monty Python's Flying Circus and it speaks about what I am doing and how it affects you. Over the past couple of years I have been reading and attending seminars by many experts in my field. I have also purchased very … [Read more...]

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