October 15, 2024

You Needs These Books

Good Morning The other day I was at a networking group when I got the idea for a workshop on positioning your business to beat out the competition. I went back to my office to search my library for books on the subject. (Everyone should have a library of books on areas in which they make their … [Read more...]

What Business Coaches Won’t Tell You!

Good Morning (Contact First Name),   My friend of many, many years, Pat Dougher, has just published a great book on marketing, "Strength Based Marketing: What Business Coaches and Marketing Experts Won't Tell You!" is now available on Amazon. Here is a link: Click Here … [Read more...]

Be More Than The Expert

Good Day People want to do business with the expert or authority. You want to be that person! WHY? One reason is that once you are considered the authority by the customer, the price objection goes away. Another is that you can make good suggestions that they will listen to and might do. I know … [Read more...]

Saving Money Because You Collected Information

Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com This week - What to do with all this information For the past few weeks I have written that you are really the chief marketing person for your company whether you like it or … [Read more...]

More About Your Customer

Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com This week - How to find out more about your customer and why they buy from you. The first thing you must do is build a database of your customers. Include not only name and … [Read more...]

Chapter 2 You’re Wasting Money By Not knowing Your Customer

Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com Most businesses have no idea who their customer is or why the customer does business with them. The owner will assume they know as much as they need to know and go on from … [Read more...]