Need To Do It More Than Once!

Along with a friend, I am developing an email campaign to introduce a service/product to cold prospects (people who have not been contacted before). The other people that we are working with are using a simpler model (basically a one email campaign directing people to an appointment setting page) that our project is based on. The original is working somewhat; getting people who are interested right now! Hit them once and then move on.

We are trying to improve this approach because marketing research has shown that 1) most salespeople will only try once or at most twice and  2) people need multiple contacts before they buy. So we have developed a 7-email campaign to be sent within 21-25 days. I’ll let you know how it goes.

The main point I want to make is that you have to touch your contact more than once if you want them to know you, then like you, next trust you and then finally purchase from you. So how many times and in what period of time do you contact your prospects?

Wishing you a very happy and safe Memorial Day weekend!

Until next week,