When writing your marketing materials, make sure that you not only write as if you are talking to one person (see last week's tip below), but make sure that you address your readers' interests, concerns, wants and needs. You have to address their "hot button" issues. Your needs, concerns … [Read more...]
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What About My Ego??
February 17, 2011 by Phil Freedman
Filed Under: Marketing Tips Tagged With: ads, advertisting, customers, direct mail, Free marketing tips, growing business, hot button, Markeing, marketing, response, WIIFM
