July 17, 2024

Want Business?

Good Day
I was at a leads group the other day. This group, like most groups, is made up of people of all ages and all types of businesses. One of the main functions of a leads group or networking group is the exchange of information. One thing I’ve learned over the years is, you have to make it as easy as possible for your customers and prospects to contact you and do business with you. There are few exceptions to this rule, one of which is that you have to be one of the best in your field like a Dan Kennedy.
But I digress. One of the needed items for leads/networking groups is business cards, physical cards. (Over the years I have gotten paper, plastic, metal and even cards that when you move them the images change). I’ve run into people who don’t have cards, because they have run out for one reason or another. And now I have starting running into people who don’t have cards or they only digital cards.
Again, if you want business, how does not having a card or having it in a format that is not universally friendly help you get business?
Until next week,
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Your Doctor of Customer Acquisition, Retention and Enhancement