March 28, 2024

You Need To Get Noticed, Now!

Good Morning  

A lot of businesses, when they first start up, spend most if not all of their funds on getting set up: on rent, utilities, equipment, maybe a sign. Yes, you need a sign. As my sign friend says, “A business without a sign is a sign of no business.”

 Anyway, these new business owners think that once they have the sign up, people will come flocking in. This is also true for businesses that just put up a website or a Facebook fan page. In this day and age, the truth is that you need to get the word out; you can’t just wait for people to show up.

 We are bombarded with over 17,000 advertising messages per day. Yes, 17,000! If you want to succeed in business, you must break through all this noise! You must get noticed by your prospects by grabbing their attention. And then you must give them a very strong reason to take the next step. If you don’t, then you might as well close up your business now and go work for someone else.

Every day I hear people tell me that they don’t have any money to market their business, but maybe they’ll market their business when business picks up. Well, folks, that day will not come. You have to market your business, especially when business is down. If you have to go without to get the money, then you need to do so. If you really want to be in business, then you must grow it even when it costs you.

 Think about it!

 That’s all for now!

Comments

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