Good Morning Donald Trump has been in the news. In fact he has been the news for a while now. Let's look at what he's been doing and see how you can use what he is doing to help your business. Whatever you may think of his politics, Trump has defined his target very well. He knows exactly who … [Read more...]
Customer Life Time Value
Good Morning The holiday season has started. If you're in retail, that means this is the time you get no time off and you're as busy as can be, which is good. You can use the following information after the holidays when you have some spare time. This is the time of year that many businesses … [Read more...]
Multiple Pillars of Advertising
Good Morning I was talking to someone the other day and was explaining about having more than one method of advertising their business. A lot of people will find one media that they either like or is the current hot one or maybe it really brings in paying customers. Then something happens, and it … [Read more...]
Your marketing, school buses and cops
Good Morning Contact First Name As you read this weekly email, grab a pen and paper and make some notes on what action you will take by reading this email. Vacation time and summer is almost over. In areas around here (Texas) most schools start this coming Monday. That means people get back to … [Read more...]
Wrong Customers?
Good Morning It should take only a few minutes to read this weekly email, so stop what you're doing, grab a pen and paper to make some notes on what action you will take by reading this email. My parents would sometimes say about a person that they don't have two pennies to rub together. The … [Read more...]
Confederate Flag, 7-11 Slurpees & Your Sales
Good Morning A great way to get noticed and boost sales is to tie sales with current events. You see companies become an "official sponsor of fill in the blank" (Dallas Cowboys, Olympics). It usually costs money to do this. Businesses also tie in to news events. I know a flag store that went … [Read more...]