Good Morning A friend and client called me earlier this week, We had just finished the first of three mailings for his customer. My first question was,"what's wrong?" He told me we did not do anything wrong, BUT.... But what? Had I gone to the customer's web site? No, so I did. I got to … [Read more...]
Spot Removal Guide and Marketing Lessons
April 13, 2023 by
Good Morning I was going to write about the seven emotional hot buttons that make people act that you need in all your copy. But I was at a network lunch earlier this week and picked up a handout that is great. John Larriviere of United Carpet Cleaning Systems, Inc., was the speaker and he … [Read more...]
My USP
February 2, 2023 by
Good Morning Last week I presented you with three choices for my new Unique Selling Proposition (USP) and asked for your input. Thank you to everyone who sent back suggestions. It really helped. Here is the final version for now of my USP: My Marketing Cure helps small established … [Read more...]
USP
January 26, 2023 by
Good Morning {First Name} Last week I wrote about my attending Dan Kennedy's Magnetic Marketing: From "Annoying Pest" to "Welcome Guest" Challenge and how I made a list of items that I need to get done. The first item was redoing my USP. Well I wrote it up and I would like your input on which … [Read more...]
To Gain More Sales!
August 25, 2022 by
Good Morning; I've been getting out talking to fellow business owners lately and one day I came to realize that advertising/marketing comes down to doing three things correctly. Before I get to these three items, you must have a good foundation or it will not work. What is this basic … [Read more...]
Recession!
June 30, 2022 by
Good Morning ,A number of months ago my dentist friend and client said he thought a recession was coming based on what he was hearing. At the time I said I doubt it, based on what the experts were saying and the state of the economy at the time.In the last few weeks I've been reading a lot of news … [Read more...]
