How would you like for your competition to know almost everything you’re doing? Would you like them to know what sales you’re having, new products or services you’re offering, at the same time you’re telling your customers and prospects?
Every time you make a change to your web site, add a comment to your Facebook, Linkedin, Google+ pages or tweet and maybe even e-mail, your competition will know about it within seconds. How? There are plenty of programs out there that will snoop or collect information for you. Ever heard of Google alerts?
So much for keeping your competition in the dark!
Sure, who cares if they undercut you or out-market you and grab your customers away from you? What can you do? You’ve got to get the word out, and the Internet is the only way to do it nowadays, right?
It’s easy, and it’s very inexpensive! That’s true, it is!
Now if you have no inclination to let your competition know what you’re doing, even your friendliest competitor, there is an alternative method.
It’s called Direct Mail. Oh, yes, that old media. Does anyone still use that or read it?
50% of U.S. consumers say direct mail gets more attention than email, and 65% say they receive too many emails a day to open them all (bit.ly/v4hmlj ).
By using direct mail you control who sees your message. You can have your customers or prospects interact with all of their senses. They can look, hear, touch, smell and taste, if you want. When was the last time you could smell, touch and taste something through the Internet?
Also, by the time your competition gets hold of your marketing piece, it’s too late. It’s already been in the hands and minds of your customers or prospects. Anything they do is second place.
“But it costs so much” or ” It’s so hard to do.” How much does it cost you to lose a customer or miss a an opportunity to pick up a new customer?
With my help, the cost can be lowered; all you have to do is ASK!
Learn 10 Ways to Increase Your Referrals by 10 Per Month GUARANTEED!
This is the subject of the May 21st meeting of “My Marketing Group” which will meet from 11:30 am – 1 pm at Panera Bread, 1804 Precinct Line Rd., Hurst. The meeting is free to attend. Open Menu. We meet in the meeting room at the back, straight back from the main entrance. Seating is limited, so get there early. Don’t miss this chance to learn how to market your business get more customers. Contact me for more information.
Also, we will close the office for vacation starting mid-day Friday, June 1st and will reopen Monday June 11th.
That’s all for now!
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