November 22, 2017

I Got A .002% Response Rate, I’m Very Happy and You Would Be Too!

Good Morning  

A few weeks ago I mailed out 889 post card promoting my printing and mailing services. So far I have gotten 2 responses and I’m very happy.

You see, I don’t really care about response rates, and you shouldn’t either. Instead, I got better than a 3.5 to 1 return on investment,so far, and I’ll take that any day.

People get so hung up on response rates, but response rates don’t pay the bills.

Let me back up a bit. After someone receives your mailing piece, views your web page, hears your radio ad or sees any other media, reacts to it and contacts you — that contact is a response. This contact is usually asking for more information. Sometimes it’s a request to never contact them again. Now you have to convert that contact into a sale. Sometimes a high response rate does not equate to a high number of sales or if it does, it does not equal a great Return On Investment.

By focusing on ROI, you get a truer picture of how well your marketing is working.

That’s all for now!

GET THE WORD OUT SPECIAL!

 250 – 8 1/2 x 11 2-sided full-color tri-fold flyers, tabbed, addressed and mailed for only $227, and that includes POSTAGE. So get the word out about your business NOW! Call me at 817-282-0443 or email me at tfc@freedcom.com to get started!

Till next week – Great Things Happen, But You Have To Take Action

Phil

The Freedman Co.

Comments

  1. Amazing! I am also happy for you. Congratulations. I hope you’ll get more response on the coming days.

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  2. I guess that was a good start. Getting a 0.002% is quite promising. And I am happy to know that. Congratulations!

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