Losing Prospects!

I have nothing against looking for a good deal or even price shopping; hey, I even clip coupons for my weekly grocery shopping! But one of the things I have learned over the years, and usually the hard way, is not to go cheap! You end up paying for it over and over again.

How does this affect marketing/advertising your business?  Buying a smaller ad than you really need, a cheaper promotional item that will break upon first use, not enough printed materials for your direct mail campaign or purchasing substandard materials means you end up buying it at least twice, first the cheap purchase and then paying to fix it. This does not include the fact that you might have lost customers or prospects with your shoddy marketing.

It’s understandable if you don’t have the funds. In that case, restructure. Rework your target list so that it’s smaller, but more targeted, which will allow you to order fewer promotional products or printed materials. The best way to save money is to work with and then listen to someone who knows what they are doing. They know what shortcuts to take and how to save you money without loss of quality.

Until next week,