June has arrived and along with it, hot weather and people taking time off for vacations. We are also halfway through the year. Are you still on target with your marketing?
If you’re like most business people, the daily grind of working in your business has forced you to put marketing on the back burner.
If your sales numbers are not where they should be, let me suggest that you take marketing your business off that back burner and start working on your business not in it.
1st off, start contacting your current customers and remind them of the services and products that you offer.
Next contact ALL your old/past/lost customers. You need to reach out to them, welcome them back and make them an offer that they can not refuse to bring them back.
After that, you should go out and target new customers. Remember when you target prospects or new customers, use a rifle approach and not a shotgun. Profile your best customers and then duplicate them. Use media that your customers use to reach prospects. For instance, if they read newspapers (in paper form) then maybe you should be in the paper.
When reaching out to current, past or future customers, the best method is to sequentially market to them using multiple media including direct mail.
Remember to always use the following Direct Response key principles in all marketing no matter what the media is:
- Offer
- Deadline
- Guarantee(s)
- Headline
- Testimonials
- Personalization
- Grabbers
With 6 months to go until the start of the new year, are you going to sit on your hands and do nothing or start marketing and growing your business?
If you want help with the #1 Problem Most Business Owners Have When Marketing Their Business, Where And How to Start,then click HERE to learn how to stop wasting time and money!
Till Next Time, Remember-
Great Things Happen, But You Have To Take Action
Phil
The Freedman Co.
