Good Morning I have a friend who's a chef. He ran the kitchen of a number of restaurants as well as having his own catering company. He was in one of the leads groups with me, and when it was his turn to make a presentation, he played a game called "Stump The Chef." The game was very simple. … [Read more...]
You Need A Website!
May 2, 2024 by
Good Morning I'm old (there, I admit it), but not that old! I know lots of people who are older. I also know a lot more people who are younger. As I talk with people about their marketing/advertising, I'm surprised at their lack of knowledge about how to present their business. Years ago when … [Read more...]
Marketing Recipe
April 4, 2024 by
Good Morning I grew up in a restaurant. My parents owned and ran restaurants most of their lives. Everything from a deil through a tablecloth restaurant with bar. I mostly bused tables and worked the dishwasher. But over the years I did a little bit of everything except work the bar (I was too … [Read more...]
Getting Your Name Wrong
March 14, 2024 by
Good Morning We all like to be acknowledged, usually by being called by our name. So when people can't get your name right, are you really going to pay any attention to their message? My friend Larry, got an email (which he sent me) that started "Hi Lar." I've known Larry for over 20 years … [Read more...]
Passive and Intrusive Marketing.
February 15, 2024 by
Good Morning Last week I wrote about views and likes and how you have to convert them into sales. This week let's back up a bit and explore passive and intrusive marketing. Passive marketing is when you post something on social media and you let people come to you to view it if they want. … [Read more...]
What Makes You Different?
December 7, 2023 by
Good Morning At a leads group I went to we had some extra time and a smaller group, so the leader of the group asked us to tell in more detail who our target market is, not just small businesses, but what kinds of businesses. We have some people in the group who basically do the same thing, which … [Read more...]
