Good Morning I've been working on a new giveaway, an E-book of a well-known story. I had the landing page and follow-up emails set up and working as well as the links for a survey and for a calendar to schedule a free consultancy session. As I was sitting with the software expert, I wanted to … [Read more...]
Lost Opportunity
January 25, 2024 by
Good Morning {First Name} Today I got a coupon from Scooter's Coffee. It was printed on thick postcard stock, in full color and a big 4x6 size. The offer was half off any drink and only good at one location. The coupon was designed for when the store first opened (the headline was, "Hello … [Read more...]
Making Text Easier To Read
May 11, 2023 by
Good Morning In my last tip I wrote about the seven emotional hot buttons you must have in your copy. In this tip I would like to address some basic rules for creating easy-to-read copy. Again, it does not matter if you are writing pay-per-click ads, social media posts, copy for your videos, … [Read more...]
I’m Paying for Her Campaign
September 8, 2022 by
Good Morning Over the years I've worked on a lot of political campaigns. I've even run a couple and done mailings for a lot of them. I've never done a statewide or federal election, but I have been a voter since I was eighteen and I'm now 65. Now during election season I … [Read more...]
Make Them Believe
May 6, 2021 by
Good Morning ,Most of the time I delete unwanted emails unread, but every so often I stop and read one or two before I delete them. They are all the same, cold and uncaring about me and my needs. All they want to do is take my money and sell me something. No wonder a .25% -.5% response rate is … [Read more...]
