November 22, 2017

Be the pre-eminent choice in the mind of your customers.

Good Morning

I’m working on a special presentation about the seven mistakes that small businesses make that prevent them from standing out from their crowded market and eliminating their competition to become the ONLY, pre-eminent choice in the mind of their customers.

 I came across a lot of interesting facts that can help small businesses.

 Here is one that you should take notice of: The most successful companies use direct mail as part of their marketing. Most of them integrate it with other media.

 What I hear a lot of from small business owners is, “we only do email, Facebook, Twitter and/or websites because it’s the NEW Media; it’s where everybody is.” They also tell me as a side note that they do it because it’s free or very low cost. That’s great for people who want to do half the job of getting customers. Google, that great Internet company, uses direct mail to sell its advertising media to advertisers.

 Think about that for a minute. Let it stink IN!

 If social media is so good, how come Google can’t use the media it’s selling in order to get ALL the clients it would want?

 Direct mail is totally trackable and based on hardcore response measurement and return on investment.

 If you can’t measure it, don’t do it!

 Need a business speaker for your group? Then just contact me at tfc@freedcom.com or call 817-282-0443.

 Get the word out about your business NOW!

 Till next week – Great Things Happen, But You Have To Take Action

 Phil

The Freedman Co.

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