Good Morning The other day when I was driving from the post office after listening to the traffic and after I had heard the same news story for the third time, I switched the radio from the news station to the local NPR station. I was half listening when I heard the magic words "Life Time … [Read more...]
Lost Leader or Just Lost Money
September 4, 2014 by
Good Morning Are you selling products or sevices that don't make you any money and take up all your time? Some 20 years ago when I was first starting out, I did business cards for customers; I designed and printed them. I made about $15-$20 for 1,000 cards. I put in 2-3 hours of work for … [Read more...]
How to make your football program ads get you customers
August 28, 2014 by
Good Morning Yes, it's back to school time! This is the time of year that as business owners we get all those phone call and letters asking us to purchase "ads" in all kinds of school publications, like the football program. You have two choices when you purchase "ad space." You can … [Read more...]
Are Business Cards Still Relevant
August 21, 2014 by
I was at a chamber after-hours mixer when a friend who reads these great weekly marketing tips asked me a question: "Are business cards still relevant?" I thought about it, and my answer is yes. For networking or doing business with other business people, the business card is still … [Read more...]
Your Crisis Is Not Mine!
August 7, 2014 by
Good Morning Contact First Name The other day a client forwarded me an email from their printer explaining that they had some problems and that they would be delayed in getting the materials for my client's mailing to me on time. This was a first! My client (who's a great client) also did … [Read more...]
Bright Business Owners Go After More Than The Low Hanging Fruit, Do You?
July 31, 2014 by
Good Morning Yesterday I sat down and talked to someone I hope will be a new client. He has a new business that is a service business. His customers are mostly businesses. He came to me to do a mailing. We talked, and I explained that we should narrow down his list to maybe 100 top businesses … [Read more...]
