I’m back from the GKIC Information Marketing Summit in Atlanta. I learned the latest in marketing information-based products and services. I filled up over 17 pages with notes, plus a notebook full of information from a 5-hour special seminar on game changers presented by Dan Kennedy.
You might be wondering how this helps you (even those of you who don’t sell information-based products). Almost all of what I learned can and needs to be applied to brick-and-mortar service and product businesses. Call me for your briefing or come to Monday’s GKIC Marketing meeting, Nov. 14 from 6 pm to 8:30 pm at Spring Creek Barbeque in Irving and you’ll find out what I and others learned.
OK, on to this week’s tip!
Dan Kennedy (author of over 13 books on marketing, selling and other business subjects) talked about how online (Internet-based) businesses were going back to offline marketing methods (mostly direct mail) to build their businesses. Yet I continuously run into business owners who will use online methods only. Some will use only their fan page, tweets or some other online method.
What we are finding is that people are experiencing information overload from their electronic devices. Plus a business’s competition is finding out exactly what they are doing and can copy or counter it.
By using direct mail, not only will your competition not know what you’re doing (until it’s too late) but you will also get the attention of your prospect as well (there is less mail in your mailbox these days).
But I still have people that use online methods because it does not cost them anything. You really do need to figure out how much your time is worth and add it in the cost of using that media. Really, how much are you worth? Hey, if you figure you’re worth less than $8.75 an hour, give me a call; I want to hire you! Also if no one buys from you, is it still such a great deal? You need to really look at your R.O.I.!
