Good Morning I just got back from a three-day Mastermind meeting. This coaching program meets three time a year and we have a conference call each month. I also go to at least three marketing conferences a year and am a member of another Mastermind group that meets for an afternoon once a … [Read more...]
Your Crisis Is Not Mine!
August 7, 2014 by
Good Morning Contact First Name The other day a client forwarded me an email from their printer explaining that they had some problems and that they would be delayed in getting the materials for my client's mailing to me on time. This was a first! My client (who's a great client) also did … [Read more...]
Bright Business Owners Go After More Than The Low Hanging Fruit, Do You?
July 31, 2014 by
Good Morning Yesterday I sat down and talked to someone I hope will be a new client. He has a new business that is a service business. His customers are mostly businesses. He came to me to do a mailing. We talked, and I explained that we should narrow down his list to maybe 100 top businesses … [Read more...]
Are you forced to send out crap?
July 24, 2014 by
Good Morning I look at the ads I get, and I've seen some crap in the last few weeks. Most of the ads have been developed by the home/corporate office or their ad agency and given to the local branch or franchisee to run with only minor changes. Here are some of the things they do: 1. They … [Read more...]
What I learned from fishing
July 10, 2014 by
Good Morning When I was a child, my father and his friend used to take me along (very early in the morning) when they went fishing. They fished mainly on the Niagara River and sometimes on Lake Erie. The bait we used was worms and minnows. My father had some spinners and other "cool" fishing … [Read more...]
A Mommieism that’s true
July 3, 2014 by
Good Morning Remember when your mother said, "If everyone else jumped off a cliff, would you go along with them?" Usually it was something you wanted to do, and yes, all your friends were doing it and you wanted to fit in. Right? Nowadays, we do the same thing. We see our competition … [Read more...]
