Good Morning I'm old (there, I admit it), but not that old! I know lots of people who are older. I also know a lot more people who are younger. As I talk with people about their marketing/advertising, I'm surprised at their lack of knowledge about how to present their business. Years ago when … [Read more...]
Advertising Lessons From Elections
April 25, 2024 by
Good Morning April/ May in Texas is the municipal election season, and as a lettershop/direct mail company I do political mailing. Over the past 25 plus years I have not only done the mailings, I have consulted and even managed a campaign or two. About a week ago someone running for office … [Read more...]
4th Quarter Action
September 14, 2023 by
Good Morning In a little over two weeks we will be in October and the start of the end of the year. The fourth quarter of the year. This is the time a lot of retailers go from red to black and other businesses start to slow down for the year. A common refrain that you hear in the coming weeks is, … [Read more...]
Spot Removal Guide and Marketing Lessons
April 13, 2023 by
Good Morning I was going to write about the seven emotional hot buttons that make people act that you need in all your copy. But I was at a network lunch earlier this week and picked up a handout that is great. John Larriviere of United Carpet Cleaning Systems, Inc., was the speaker and he … [Read more...]
Print vs. Web Graphics
March 7, 2019 by
Good Morning The other day I was talking to a friend who is a graphic artist working in their family-run printing company and we got talking about the differences in web based graphics and print graphics. There is a big difference. You can use one for the other, but it is only a one-way … [Read more...]
