Good Morning Last week I wrote that you need to develop a profile or avatar of your best customer and multiply them. This week: your advertising message to these customers. When most businesses buy ads, they will let the person who's selling the ad and their graphics staff put together the ad. … [Read more...]
Time To Get Back To Work
January 9, 2014 by
Good Morning I hope that everyone had great and restful holidays and you're all ready to get back to work. I've talked to a number of business owners who came back and then realized that they had very little business and plenty of bills due. So with that in mind, … [Read more...]
Why are you wasting money?
November 21, 2013 by
Good Morning I'm one of the few people who look at and read every piece of mail I get whether at home or at the office. I notice when I get mail that is hand addressed or has a label on it, has a full postage 1st class stamp or a standard (bulk) mail permit on it, whether they stuck a generic … [Read more...]
Here’s A Quickie You Need To Do
July 18, 2013 by
I saw a presentation yesterday that reminded me of a key marketing point that too many people forget about. The presentation was very good, but the handouts used what I call "industry speak" or tech speak. You have it when you have to ask what a term means. If the person is nice, he or she will … [Read more...]
Are you standing around with baited breath?
June 13, 2013 by
Did you or someone you work with ever make the comment, "We contacted them once, and they did not respond; why should we waste money contacting them again?" Because the truth is, people are not standing around with baited breath waiting for your message to arrive. I'm sorry, but it's … [Read more...]
Clean Up and Put Money In Your Pocket At The Same Time
April 18, 2013 by
Good Morning It's spring time. Do you know what that means? Spring cleaning! "What does spring cleaning have to do with marketing and growing my business?" you're thinking. Well, now is a good time to clean up your database of current and past customers. You know, get rid of duplicates and … [Read more...]
