Good Day One of my clients, a caterer who among other things does crawfish boils, just finished sending out a set of post cards to his prospect list. Now he wants to stay in touch with the prospects every 90 days and wanted to know what he should do. What I suggested to him was a one sheet, 2 … [Read more...]
Archives for April 2013
Clean Up and Put Money In Your Pocket At The Same Time
April 18, 2013 by 1 Comment
Good Morning It's spring time. Do you know what that means? Spring cleaning! "What does spring cleaning have to do with marketing and growing my business?" you're thinking. Well, now is a good time to clean up your database of current and past customers. You know, get rid of duplicates and … [Read more...]
You People Are All The Same!
April 11, 2013 by Leave a Comment
Hi; "All you people do the same thing. It doesn't matter who I use or where I buy, it's all the same. I always go with the lowest price because you're just a commodity!" How many times have you heard that or something like it? How often have you spent time with prospects, worked them through … [Read more...]
Be the business that stands out in your market
April 4, 2013 by Leave a Comment
Have you ever noticed that in every industry there are one or two businesses that stand out among the others? They always have customers and are doing well no matter the time of year or the state of the economy. There is something about the business that draws you to it. You're not sure what it is, … [Read more...]
