October 20, 2021

Saving Money Because You Collected Information

Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com This week - What to do with all this information For the past few weeks I have written that you are really the chief marketing person for your company whether you like it or … [Read more...]

More About Your Customer

Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com This week - How to find out more about your customer and why they buy from you. The first thing you must do is build a database of your customers. Include not only name and … [Read more...]

Chapter 2 You’re Wasting Money By Not knowing Your Customer

Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com Most businesses have no idea who their customer is or why the customer does business with them. The owner will assume they know as much as they need to know and go on from … [Read more...]

Customer Service is NOT a USP, So Stop Using It!

Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com I was going to write about your customers, but as with all first drafts, things can change. As I was thinking about what to write, I thought that before I wrote about your … [Read more...]

Who Are You? Marketing Secrets No One Will Tell You

Good Morning You are able to view past pages under the tab My BS at: www.TheFreedmanCompany.com please read them first. Now that you have a true idea of why you are in business, let's move on. The next question to answer is, "In a business sense, what are you?" Nine times out of ten when … [Read more...]

Chapter 1 you and your business

Good Morning In this book I will try to be as honest as possible in exploring different marketing techniques and methods. At times I know that I will make you angry with what I suggest, especial when it goes against what you have been taught and your industry wisdom. If I do make you angry, maybe … [Read more...]