May 15, 2024

Customer Service is NOT a USP, So Stop Using It!

Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com I was going to write about your customers, but as with all first drafts, things can change. As I was thinking about what to write, I thought that before I wrote about your … [Read more...]

The True Marketing Secret To Getting More Business

Good Morning I get a lot of people asking me how to get more customers at the lowest possible cost. Well, after years of research and learning from other great thought leaders, I can pass on the Number 1 secret to getting more customers. You need to set aside at least 2 hours per week for … [Read more...]

One Way to Stop Lost Sales

Have any of your customers or prospects ever said to you, "I didn't know you did that?" This is usually said after you have found out that they used someone else for a service you do. Don't you just love it? I guess you never want to turn to them and say very loudly, "Of course I can do that, what … [Read more...]

Bright Business Owners Go After More Than The Low Hanging Fruit, Do You?

Good Morning Yesterday I sat down and talked to someone I hope will be a new client. He has a new business that is a service business. His customers are mostly businesses. He came to me to do a mailing. We talked, and I explained that we should narrow down his list to maybe 100 top businesses … [Read more...]

Are you forced to send out crap?

Good Morning I look at the ads I get, and I've seen some crap in the last few weeks. Most of the ads have been developed by the home/corporate office or their ad agency and given to the local branch or franchisee to run with only minor changes. Here are some of the things they do: 1. They … [Read more...]

What I learned from fishing

Good Morning When I was a child, my father and his friend used to take me along (very early in the morning) when they went fishing. They fished mainly on the Niagara River and sometimes on Lake Erie. The bait we used was worms and minnows. My father had some spinners and other "cool" fishing … [Read more...]