February 26, 2025

A Strategic Advantage Over Your Competition

Good Morning ,Most of you know me as someone who is knowledgeable about marketing/promoting small businesses, some know me as just a direct mail/mailing expert and a few as an old guy not up to date with the latest internet trends. Well, people are right on 2 of 3. I do try to stay current (as well … [Read more...]

Great Outrageous Offers

Good Morning ,Wow, what a Valentine package, only $9,999. The hotel would like to sell one, but even if they did not sell any, they got what they wanted, publicity! They probably had local news crews at their hotel talking up and showing their special Valentine package. They got noticed! A lot of … [Read more...]

One Advertising Method

Good Morning,I was reading a news article, "The 'rug has been pulled out': Campaigns flop amid Facebook, Google ad bans" https://www.politico.com/news/2021/01/27/facebook-google-political-ad-ban-462948) It described Facebook and Google again banning political ads. That may be good news for the … [Read more...]

Thank You Cards

Good Morning,A few weeks ago I wrote about my friend Pat Coyle of Senior Essentials who sells Medicare supplement insurance. He helped me out with some advice, and I returned the favor.He had very little budget for marketing, but still needed to get the word out. One of the things I suggested was … [Read more...]

Coupons/Discounts

Good Morning,Happy New Year; Welcome to 2021!I saw it on television, heard it on the radio and even saw it in print. Businesses trying to get customers, especially first time customers. The businesses offered discounts/special coupons. These specials were for new or first time customers only. I have … [Read more...]

Planning and Flexibly

Good Morning ,Around this time each year I do some planning on what I would like for the next year, business wise. Last year and early this year, I was starting to launch my customer recovery program that helps businesses get lost/past customers to come back and do business with them again and keeps … [Read more...]