Good Morning Welcome to the dog days of summer. And at least here in the Dallas/Fort Worth area, it's also the first days of school. For the past two days we had a cold wave here. The temperature dropped to a high of only 96 yesterday. Today we will go back to a high of around 106. The rest of … [Read more...]
Why They Buy From You
Good Morning PIZZA! I grew up in Buffalo, New York, in an Italian/Jewish neighborhood. We had a few pizzerias around, and every Friday night my friend and I would go down to one of the pizzerias and split a pepperoni pie. So I can say I grew up on great (New York style) pizza and know good … [Read more...]
But The Price
Good Morning I get these late Friday afternoon phone calls sometimes: Caller wants to mail out some postcards to a list they have. In most cases they have no idea what size or how many they want to send out; they are just price shopping. By asking a few questions I'm able to give them a price … [Read more...]
Your Feedback Please
Good Morning I need your help in the way of feedback. I was having one of those talks with my wife. Not the "what's for dinner" talk but the one about what I like to do. What I like to do is help people by solving their problems. The problems I'm good at solving are marketing/promoting … [Read more...]
Top Of Marketing
Good Morning I hope that everyone in the U.S. had a Great 4th of July Holiday! I was at a networking lunch where the spotlight speaker Shanda Kohtz of Good Water Good Life did not talk about her business but instead talked about tangible touches. Tangible touches are physical things that you … [Read more...]
Three Types Of Customer
Good Morning I'm one of those old-fashioned type people, I like reading a newspaper. The paper kind. On Sundays, I pick up the local paper and I read it. During the week I read multiple ones online plus other news sources. What I noticed in the local paper was an ad from their parent company … [Read more...]