Morning; I spend about 3 weeks a year at marketing conferences, and not one of them is with my industry peers. In fact I don't spend a lot of time with other direct mailers. My time is valuable, just like yours, and I want to gain knowledge and new ways to market businesses so I can help you. I … [Read more...]
I Will Not Get Over It, I’m The Customer
February 21, 2013 by
Good Morning I got a business card from a business owner the other day. She has the type of business that is usually a brick-and-mortar retail location. But on her business card, she listed only the company name, phone number, and web site. No location or email address. The only way I can … [Read more...]
Here’s The Next Big Thing to Get Customer!
January 31, 2013 by
Looking for the next big thing that will bring in all the customers that you need? You are not going to get all your customers from one marketing method unless you want only a few customers at a time. There is also the risk that your one method might stop working or something happens that you … [Read more...]
Are You A Wimp?
January 24, 2013 by
Good Morning The other day I got a sales letter. Besides being boring and giving me no reason to buy, the person ended the letter with this: 'If you are interested in finding out more about X, please contact me. Sincerely.' If this wasn't a wimpy close, I don't know what is. In fact if … [Read more...]
Still Time to Get Er Done
January 10, 2013 by
Good Morning Happy New Year and welcome to the 1st marketing tip of 2013. Right now I am part of a panel of experts that's talking on business modeling and planning as part of the Northeast Tarrant Chamber quarterly business workshop. My area will be planning out your marketing. The reason I … [Read more...]
Make Business Slowdowns A Thing Of The Past!
December 13, 2012 by
Good Day I am surprised that none of the businesses I frequent has asked me if I would like to be on their preferred customer list or any other type of list. They are missing out on keeping me as a customer. I could switch to one of their competitors, and they would never notice. Are you … [Read more...]
