Good Morning I was going through some of my advertising/marketing reference materials to develop a couple of new products and got thinking about why most advertising does not work. Here are the mistakes most businesses make and the correct method. Who are you selling to? Unless you're selling … [Read more...]
Be The Only One In Front of Your Customers
This is the time of year when you're either very busy or you're almost slow enough to take time off. This tip is great for both the one who's slow but still has bills coming due and the ones who are so busy that they do not have time to take a few hours off. Almost everyone sends out Christmas … [Read more...]
Here is your chance, Take It!
Labor Day is over, school is back session, and the outside tempature dropped to around 99 here in Dallas/Fort Worth, Texas. Yes, summer is over; there are no more vacations, and people are back at work. You have about two and half months before the holiday season begins, when most people put a … [Read more...]
You’re a Fool If You Do It Once!
Good Morning When wanting to advertise, you must plan to reach out to your audience at least 3 to 4 times within a short period of time, say, 2 to 3 months at the most. If you go longer, like once every 30, 60 or even 90 days, then your audience will likely forget you, if not your previous message. … [Read more...]
You People Are All The Same!
Hi; "All you people do the same thing. It doesn't matter who I use or where I buy, it's all the same. I always go with the lowest price because you're just a commodity!" How many times have you heard that or something like it? How often have you spent time with prospects, worked them through … [Read more...]