Congratulations you are one of the 13 to 15% that open this email each week and read it. That not only makes you unique but also successful. How so you might wonder? Well you are part of the 13 to 15% of the people I send this weekly email to that takes the 3 to 5 minutes to open it and read … [Read more...]
Here is your chance, Take It!
Labor Day is over, school is back session, and the outside tempature dropped to around 99 here in Dallas/Fort Worth, Texas. Yes, summer is over; there are no more vacations, and people are back at work. You have about two and half months before the holiday season begins, when most people put a … [Read more...]
Pick It Up
Good Morning We are in the final weeks of summer. People are taking time off before the rush of the fall and start of school. For a lot of businesses, it's slow. Need to pick things up? How about going through your customer list, finding your past customers, maybe the ones who haven't done … [Read more...]
Guess what?
When you communicate with your customers, don't think about your needs. They don't care about you. With that said, when you communicate with them (it should be at least once a month), you need to enter the conversation that is going on in their minds at the time. If you don't, your messages will … [Read more...]
Yes, I Have A Friend
Good Morning I was having lunch with a good friend yesterday, and we got talking about the subjects lines I use in these weekly tips. He said that they are just on the edge, that they make you stop and wonder. Let me ask you a question: How many emails do you get in a day? As you scroll … [Read more...]
Are you standing around with baited breath?
Did you or someone you work with ever make the comment, "We contacted them once, and they did not respond; why should we waste money contacting them again?" Because the truth is, people are not standing around with baited breath waiting for your message to arrive. I'm sorry, but it's … [Read more...]