Good Morning Last week I wrote that you need to develop a profile or avatar of your best customer and multiply them. This week: your advertising message to these customers. When most businesses buy ads, they will let the person who's selling the ad and their graphics staff put together the ad. … [Read more...]
People waste a lot of money on advertising
January 16, 2014 by
Good Morning I was going through some of my advertising/marketing reference materials to develop a couple of new products and got thinking about why most advertising does not work. Here are the mistakes most businesses make and the correct method. Who are you selling to? Unless you're selling … [Read more...]
Time To Get Back To Work
January 9, 2014 by
Good Morning I hope that everyone had great and restful holidays and you're all ready to get back to work. I've talked to a number of business owners who came back and then realized that they had very little business and plenty of bills due. So with that in mind, … [Read more...]
Business owners, enjoy the holidays, but now is the time to beat out your competition easily
December 28, 2013 by
I hope that you all are having a great Christmas holiday. This is also the time of the year that most businesses are closing the books on 2013 and looking forward to 2014. For some, business has been slowing down all month long and just about comes to a stop this week and next. For others, it is the … [Read more...]
Be The Only One In Front of Your Customers
December 19, 2013 by
This is the time of year when you're either very busy or you're almost slow enough to take time off. This tip is great for both the one who's slow but still has bills coming due and the ones who are so busy that they do not have time to take a few hours off. Almost everyone sends out Christmas … [Read more...]
You Got To Be The Lowest Price – Not!
December 12, 2013 by
If you have been in business for any length of time, you have gotten the call or visit from someone who tells you that your prices are too high and need to be lower if you want their business, because x business is lower and you need to be lower than them. Well, that has happened to me a number … [Read more...]
