Looking for the next big thing that will bring in all the customers that you need? You are not going to get all your customers from one marketing method unless you want only a few customers at a time. There is also the risk that your one method might stop working or something happens that you … [Read more...]
Are You A Wimp?
January 24, 2013 by
Good Morning The other day I got a sales letter. Besides being boring and giving me no reason to buy, the person ended the letter with this: 'If you are interested in finding out more about X, please contact me. Sincerely.' If this wasn't a wimpy close, I don't know what is. In fact if … [Read more...]
Still Time to Get Er Done
January 10, 2013 by
Good Morning Happy New Year and welcome to the 1st marketing tip of 2013. Right now I am part of a panel of experts that's talking on business modeling and planning as part of the Northeast Tarrant Chamber quarterly business workshop. My area will be planning out your marketing. The reason I … [Read more...]
Make Business Slowdowns A Thing Of The Past!
December 13, 2012 by
Good Day I am surprised that none of the businesses I frequent has asked me if I would like to be on their preferred customer list or any other type of list. They are missing out on keeping me as a customer. I could switch to one of their competitors, and they would never notice. Are you … [Read more...]
30 Seconds, That’s All you Got!
November 29, 2012 by
Good Day The other day, my chamber leads group did critiques of members' (those who wanted to) 30-second commercial presentations, also known as your elevator speech. While I was at Dan Kennedy's InfoSummit, I heard John Carlton explain how to develop an effective elevator speech to … [Read more...]
Leaning A Lot About Marketing For You?
November 8, 2012 by
Today I'm writing to you from Nashville. I'm at Dan Kennedy's GKIC Info-Summit through this coming Sunday. I hear some of the top people in information marketing. Some of the sessions I will be going to include "Create A Complete Monster Converting Sales Funnel in Just 2 Days" and Copywriting -"The … [Read more...]
