Good Morning Contact First Name A client sent me an email asking about the post office's Every Door Direct Mail program (EDDM). Someone told them about it and they wanted my opinion about it. Before I tell you what I said, some basic background about the client: They sell a product to a very … [Read more...]
Your Web Site Is Probably Not Doing It’s Job
October 23, 2014 by
Good Morning Most websites do a lousy job of collecting information on people visiting the web site. Somewhere they will have a "Contact Us" button or tab. You go there and fill out a form or click a button to send an email. Not a lot of my website visitors do that. Would you like to capture … [Read more...]
3,650 view to get your message across, how much would you pay?
October 16, 2014 by
Good Morning Contact First Name Last month we got our yearly Jewish calendar for the year 5775. This calendar runs from September through September. This calendar goes up in our kitchen and we can see the same ads month in and month out. Last week I got another calendar from the national … [Read more...]
What I learned on NPR about Adam Tanner
September 11, 2014 by
Good Morning The other day when I was driving from the post office after listening to the traffic and after I had heard the same news story for the third time, I switched the radio from the news station to the local NPR station. I was half listening when I heard the magic words "Life Time … [Read more...]
Lost Leader or Just Lost Money
September 4, 2014 by
Good Morning Are you selling products or sevices that don't make you any money and take up all your time? Some 20 years ago when I was first starting out, I did business cards for customers; I designed and printed them. I made about $15-$20 for 1,000 cards. I put in 2-3 hours of work for … [Read more...]
How to make your football program ads get you customers
August 28, 2014 by
Good Morning Yes, it's back to school time! This is the time of year that as business owners we get all those phone call and letters asking us to purchase "ads" in all kinds of school publications, like the football program. You have two choices when you purchase "ad space." You can … [Read more...]
