When you communicate with your customers, don't think about your needs. They don't care about you. With that said, when you communicate with them (it should be at least once a month), you need to enter the conversation that is going on in their minds at the time. If you don't, your messages will … [Read more...]
Yes, I Have A Friend
June 27, 2013 by
Good Morning I was having lunch with a good friend yesterday, and we got talking about the subjects lines I use in these weekly tips. He said that they are just on the edge, that they make you stop and wonder. Let me ask you a question: How many emails do you get in a day? As you scroll … [Read more...]
Are you standing around with baited breath?
June 13, 2013 by
Did you or someone you work with ever make the comment, "We contacted them once, and they did not respond; why should we waste money contacting them again?" Because the truth is, people are not standing around with baited breath waiting for your message to arrive. I'm sorry, but it's … [Read more...]
Major Direct Mail Rule and Need Help
May 23, 2013 by
Good Morning Today I would like to go over one of the three most fundamental rules of direct mail - getting your mail piece opened. If you send out just postcards you can skip to the end. If you don't use direct mail, then you need to start. Remember: Google uses direct … [Read more...]
Clean Up and Put Money In Your Pocket At The Same Time
April 18, 2013 by
Good Morning It's spring time. Do you know what that means? Spring cleaning! "What does spring cleaning have to do with marketing and growing my business?" you're thinking. Well, now is a good time to clean up your database of current and past customers. You know, get rid of duplicates and … [Read more...]
