January 11, 2025

You Better Know This or Else!

Good Day Over the years I have talked to a lot of business people. Here are the main questions I ask: Who's you best customer? How would you identify them? What would indicate that they would be a prospect for you? Here's a sample of answers I've gotten: Any business owner could use my … [Read more...]

Business Strategy

Good Day I'm putting together a marketing first-aid kit for small businesses to use when they need to bring in sales from their past and current customers. While gathering the many items and media for the first-aid kit, I remembered a principle I learned: A business should not be dependent on … [Read more...]

You’re Gross and It’s Costing You

Good Day Are you losing business when you open your mouth? When you walk into a room? When you're at a networking event or other event? At lunch the other day I spotted a gentleman shoveling in his food. That reminded me of a business owner friend who told me that during the hiring process she … [Read more...]

Secret of Successful Businesses

Good Day Many years ago a friend hired me; he was moving his very successful practice into the building he had just built, which was in a very upscale area at the time, and wanted me to help him with marketing his business. I remember asking why he needed my help; he was already at the top of … [Read more...]

Lists, Messages and The Mistake

Good Day I hope everyone had a great Christmas and New Year's. With all your planning for 2017 done, you're ready to start achieving your business goals. One of your goals is probably to increase sales. One of the ways this can be accomplished is to contact your current, past and future … [Read more...]

New Year’s Resolutions, Why

Good Day Very shortly we will start hearing about making New Year's resolutions. We'll be told that this is the time to set new goals, develop better habits and try new things, but within a few weeks we fall back to our old ways. Some of us don't even try to change anymore! Do you also … [Read more...]