Last week I told you a little bit about the new system that I have put together for your business. The S.M.A.R.T. System helps businesses reactivate past customers, keep current customers and attract more new customers than you can handle.
S.M.A.R.T. stands for Serial Marketing with Automated Retention Touchpoints. So how does this work, and more importantly, how does it help your business grow?
Serial means that we use repetitive contacts with a well developed message in a well planned, organized and scheduled method that past, current and future customers are receptive to.
Marketing is the development of not only the message but also the media to exactly the proper target market. In other words, it is the right message to the people who will respond to it the best and can act upon it.
Automated means it gets done without you having to do it or think about it. As the famous infomercial salesman Ron Popell said, “Just set it and forget it.”
Retention means that they see and understand your message so when they are ready to take action, they will remember you and your message.
Touchpoints means we reach out to them in various and different ways to keep them interested in you and your message.
How do we put all this into practice for your business?
The S.M.A.R.T. System for keeping current customers includes personalized printed greeting cards mailed to your customers for birthdays, anniversaries, thank yous for business, holidays, special occasions. Monthly post cards/cards, no-peek promotions, turn your customers into secret shoppers, customer loyalty program, customer VIP program, weekly/monthly communications.
The S.M.A.R.T. System for reactivating past customers can include the above plus surveys, special reacquainted customer letters and cards.
The S.M.A.R.T. System for attracting new customers includes profiling of the best current customer, and any and all of the above plus a new movers program, Special new customer birthday program including Second chance and half birthdays, 3-dimensional, direct targeted response campaign, and 3-4 sequence targeted direct response campaign.
The S.M.A.R.T. system starts with a review of your current marketing. Next a marketing strategy with budget is put into place, and then the proper components of the S.M.A.R.T. System are executed automatically so you can get on with the job of running your business.
Till next week -Great Things Happen, But You Have To Take Action
Phil
The Freedman Co.
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