Good Morning {First Name} Today I got a coupon from Scooter's Coffee. It was printed on thick postcard stock, in full color and a big 4x6 size. The offer was half off any drink and only good at one location. The coupon was designed for when the store first opened (the headline was, "Hello … [Read more...]
Goals Are Your Roadmap
Good Morning {First Name} While in traffic at a red light, I watched a car in one lane suddenly switch to the turn lane. It was like they just realized that they were in the wrong lane and heading in the wrong direction. The other one I see a lot is cars that are in the turn lane when the driver … [Read more...]
How To Develop Trust
Good Morning I hope you had a good New Year! You set your goals for 2024 and now you are ready to get at it! (Sure.) We have heard the saying "People do business with people they like, know and trust." Knowing is the easy part; liking might be a bit harder. All you have to do is be a nice … [Read more...]
What Makes You Different?
Good Morning At a leads group I went to we had some extra time and a smaller group, so the leader of the group asked us to tell in more detail who our target market is, not just small businesses, but what kinds of businesses. We have some people in the group who basically do the same thing, which … [Read more...]
New (old) Service
Good Morning I hope that everyone had a great Thanksgiving! I wanted to wait until after the Black Friday, Small Business Saturday, Cyber Monday shopping blowout to let you know about something that will help you and your business. Two weeks ago at the end of the marketing tip, I briefly … [Read more...]