Good Morning,I hope that everyone had a safe, healthy and great 4th of July weekend! Welcome to summer! This week we in the Dallas Fort Worth area of Texas will break 100 degrees! Also we started the second half of the year. How's your sales going? Still on target?The other day I got a post card … [Read more...]
Change
June 25, 2020 by Leave a Comment
Good Morning,Last week I tried to write a marketing tip, but Constant Contact would not cooperate. They upgraded their editor, and it would no longer allow me to copy the tip from the previous week and edit it for the current week, a trick I learned years ago so I wouldn't have to recreate the wheel … [Read more...]
Needed Addition to Your POS
June 12, 2020 by Leave a Comment
Good Morning , A good friend of mine called the other day. She wants to send out an announcement to her customers that she is open for business. (She's been open this whole time, but now you can physically enter her business.) We talked and she developed a post card to remind her customers about … [Read more...]
Headline The Most Important Part Of An Ad
May 28, 2020 by Leave a Comment
Good Morning I was reading this week's edition of the great Denny Hatch's Marketing Blog "The Science and Art of Creating Wants." (www.dennyhatch.blogspot.com) Hatch wrote about how a great 1977 direct marketing ad, with a couple of very minor additions, would work like "gangbusters" today in … [Read more...]
Hunter or Farmer
March 5, 2020 by Leave a Comment
Good Morning (Contact First Name), Spring is around the corner. This Sunday (really Saturday night) we move the clocks forward by an hour, giving us an extra hour of daylight in the evening. I like the daylight in the evening so I look forward to it. Yes, I know all the arguments against, but I … [Read more...]
