Good Morning You are able to view past pages of my new book under the tab "My BS" at: www.TheFreedmanCompany.com I was going to write about your customers, but as with all first drafts, things can change. As I was thinking about what to write, I thought that before I wrote about your … [Read more...]
Chapter 1 you and your business
Good Morning In this book I will try to be as honest as possible in exploring different marketing techniques and methods. At times I know that I will make you angry with what I suggest, especial when it goes against what you have been taught and your industry wisdom. If I do make you angry, maybe … [Read more...]
And Now For Something Completely Different
Good Morning Happy New Year and welcome back. Yes, the subject line is from Monty Python's Flying Circus and it speaks about what I am doing and how it affects you. Over the past couple of years I have been reading and attending seminars by many experts in my field. I have also purchased very … [Read more...]
3,650 view to get your message across, how much would you pay?
Good Morning Contact First Name Last month we got our yearly Jewish calendar for the year 5775. This calendar runs from September through September. This calendar goes up in our kitchen and we can see the same ads month in and month out. Last week I got another calendar from the national … [Read more...]
Hey, Get Your Behind in Gear
Do you know what October 1st was besides my wedding anniversary (31 years in case your interested)? It's the start of the the 4th quarter, the start of fall and almost the start of the holiday season. This is also the time you should be planning how you're going to end this year and start the … [Read more...]
Lost Leader or Just Lost Money
Good Morning Are you selling products or sevices that don't make you any money and take up all your time? Some 20 years ago when I was first starting out, I did business cards for customers; I designed and printed them. I made about $15-$20 for 1,000 cards. I put in 2-3 hours of work for … [Read more...]