Good Morning Yesterday I sat down and talked to someone I hope will be a new client. He has a new business that is a service business. His customers are mostly businesses. He came to me to do a mailing. We talked, and I explained that we should narrow down his list to maybe 100 top businesses … [Read more...]
Makeing Email Marketing Work
May 15, 2014 by
Morning; Late last week a client asked me how well email marketing works. They wanted to do some emailing to a list. They thought they could save some money and still get the response rate that they do. Before I tell you what I told them, here's a little background. They mail out a big glossy … [Read more...]
Stop Send Out Junk Mail
February 6, 2014 by
Good Morning The other day a letter came to my business. It had my company's name on it, but it was addressed to someone else. The name on it was someone I don't know. As if that were not bad enough, the sales letter assumed that the person it was addressed to was interested and wanted their … [Read more...]
Why are you wasting money?
December 5, 2013 by
A few months ago, the transmission on my car went out. I took it to the business across the street from my office that specializes in transmissions. They repaired it in record time and even charged me less than they quoted. I did not do the work on it myself nor did I take it to the shop where I … [Read more...]
Why are you wasting money?
November 21, 2013 by
Good Morning I'm one of the few people who look at and read every piece of mail I get whether at home or at the office. I notice when I get mail that is hand addressed or has a label on it, has a full postage 1st class stamp or a standard (bulk) mail permit on it, whether they stuck a generic … [Read more...]
